INDUSTRY:
AR
CLIENT:
Coca Cola & Star Wars
Coca-Cola x Star Wars
challenge.
Designing the AR experience for the Star Wars x Coca-Cola project was both thrilling and demanding. One of the biggest challenges was translating a deeply imaginative universe into something people could feel through their phones—without it losing its magic or emotional depth. I wanted the experience to go beyond novelty, to awaken a sense of wonder and personal connection.
result.
This wasn’t just a product, but a key to another world. The experience invited people to pause reality and engage with a moment of playful discovery. For a few seconds, they weren’t just consumers—they were participants in a story. That blend of everyday objects and cinematic magic captured exactly what I strive for: using technology to open emotional doorways, even in the most unexpected places.
testimonial.
“This collaboration is about more than just bringing together two iconic brands—it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up,”
Islam ElDessouky
Coca-Cola Global VP
