INDUSTRY:
AR
CLIENT:
Tommy Hilfiger
Tommy Hilfiger
challenge.
Drawing inspiration from New York City skyline and Andy Warhol's iconic creative aesthetic, reimagines the runway experience through a series of simultaneus cross-channel takeovers linking New York into the Metaverse and Roblox.
results.
The finished model leads creative digital strategy for Tommy Factory FA22, The vision to express the a storyworld both in the physical and digital space by integrating the physical show in New York Fashion Week, the brand’s Roblox world, Tommy Play, and the global livestream, Youtube, LinkedIn, and Instagram, in collaboration with Tommy Hilfiger, Roblox, GEEIQ, and Sawhorse Productions
testimonial.
"I set out to build a new creative experience where cross-generational communities can come together and connect in fresh ways. It’s experiential. It’s real.”
Tommy Hilfiger
Founder & CEO
